INTRODUCTION
HBM is a popular model in nursing, especially in issues focusing on
patient compliance and preventive health care
practices. the model postulates that
health-seeking behaviour is influenced by a
person’s perception of a threat posed by a
health problem and the value associated with
actions aimed at reducing the threat. HBM
addresses the relationship between a person’s
beliefs and behaviors. It provides a way to
understanding and predicting how clients will
behave in relation to their health and how they
will comply with health care therapies.

THE MAJOR CONCEPTS AND DEFINITIONS OF THE HEALTH
PROMOTION MODEL
There are six major concepts in HBM:
1. Perceived Susceptibility
2. Perceived severity
3. Perceived benefits
4. Perceived costs
5. Motivation
6. Enabling or modifying factors
1.Perceived Susceptibility: refers to a
person’s perception that a health problem is
personally relevant or that a diagnosis of
illness is accurate.
2. Perceived severity: even when one
recognizes personal susceptibility, action will
not occur unless the individual perceives the
severity to be high enough to have serious
organic or social complications.
3. Perceived benefits: refers to the
patient’s belief that a given treatment will
cure the illness or help to prevent it.
4. Perceived Costs: refers to the
complexity, duration, and accessibility and
accessibility of the treatment
5. Motivation: includes the desire to comply
with a treatment and the belief that people
should do what
6. Modifying factors: include
personality variables, patient satisfaction, and
socio-demographic factors.
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nursing. 6th ed. Philadelphia: Elsevier Mosby;
2006.
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Potter PA, Perry AG. Fundamentals of nursing.
6th ed. St.Louis: Elsevier Mosby; 2006.
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Rosenstoch I. Historical origin of Health
Belief model. Health Educ Monogr 2:334, 1974.
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